By Daniel Kalotov

10 Reasons Personalized Marketing Gifts Are The Best

10 Reasons Personalized Marketing Gifts Are The Best

Why are personalized gifts better than others? 

Marketing personalization is important. We live in a world where everyone is in a hurry, and people are constantly bombarded with media from brands fighting for their attention. So when you’re offering freebies for marketing purposes, don’t rely on generic, impersonal items. Custom marketing gifts are a huge opportunity to engage with your clients and promote your brand. 

Your customers get a unique present, and you get your name out there. Here are 10 reasons why personalized gifts will always be a surefire hit. 

  1. More Meaningful

Whether you’re looking to give away items at a trade show, give loyal customers a freebie, need a unique holiday giveaway, or reward your employees with customized swag - personalized items will always feel more special. 

  1. Brand Loyalty 

Every company has to work hard to have a good brand image. Custom marketing gifts help build brand loyalty. Your logo, company name, or contact information should be proudly displayed whenever someone uses the freebie. 

  1. Better Customer Experience 

Anyone can give out a water bottle stamped with a logo or a pen that has your contact information on it. However, a gift that you take the time and effort to customize will help show the receiver you care more about their business. 

  1. They’re More Unique

Personalized marketing gifts are always one step ahead of other gifts. Unlike mass-produced items, you can showcase your brand’s creativity and ensure your marketing freebie stands out from the crowd. 

  1. Less Likely to be Thrown Away

We’ve all been there. You attend a trade show or a corporate event and receive a swag bag. Most of the time, the items in the goodie bags are impractical, or something people simply don’t need. So a customized gift usually won’t end up in the garbage can - as long as the gift is practical. 

If you need marketing gift ideas, be sure to read through to the bottom of the list for a simple, unique, and practical giveaway item. 

  1. Personalized Marketing Gifts are Universal

Personalized freebies don’t have to be for a specific person, making them a great way to engage with your customers, clients, or colleagues. They can work for everyone!

Tip: The best freebie marketing items are compact, practical, and gender-neutral. 

  1. Free Advertisement

Traditional advertising can cost a fortune. Plus, most advertising channels have time limits for showing off different advertisements. 

Get your photo, company logo, or message right into the hands of your clients. Freebies for marketing purposes should always have your brand’s colors, relevant text, contact information, and logo on display. That way, whenever someone uses the product, your company will be at the forefront of their minds. 

  1. Boost Customer Retention

It’s cheaper and easier to retain current customers rather than obtain new ones. So if you’re especially using a marketing gift for customer retention, it’s important that you give away something personal. 

When people spend time and money at your business, they want to feel appreciated. A personalized gift will help show them that you value and appreciate their business. 

  1. Beat the Competition

One of the hardest things for a company is to stand out from the competition. It takes a lot of hard work and patience to earn the trust of your colleagues and customers. Choose personalized items according to your objectives and your advertising target to outshine your competitors. 

  1. Improved Visibility

Improve the visibility of your company on the market. Certain promo items that people can use daily will further expose your brand. Anyone in contact with the item will clearly see your logo when the object is in use. 

To make the most of your marketing gifts, choose classic, popular, and original items that will be part of the recipient’s daily life.

The Wallet Ninja is the Personalized Gift Go-To

Are you running a special promotion at your business? Do you have a conference coming up? Perhaps you want custom logo corporate gifts on hand to celebrate birthdays or work anniversaries? The reasons for gifting are endless. However, tote bags, a free pen, or a keychain aren’t cutting it anymore. 

The Wallet Ninja is an 18 in 1 tool that’s the size of a credit card. The tool features everyday essentials, including a screwdriver, bottle opener, phone stand, ruler, box opener, and more. In other words, the Wallet Ninja is packed with valuable tools that people can actually use. Additionally, every Wallet Ninja is created to last with 4x Heat-Treated Stainless Steel. 

So why are more people gravitating toward the Wallet Ninja for a unique twist on traditional freebie items? Cards are 100% customizable, meaning you can add your company logo, colors, any text, and contact information on the front and back of the unit. You can create your own customized Wallet Ninja ​​here

Freebies for Marketing - What to Keep in Mind

Giving away promotional items has several advantages for your business. However, keep in mind the quality of the item to avoid wasting time and money. Even if it’s free, giving away a poor-quality device can impact the reputation of your business. 


Always select your supplier carefully and use the gifts to bring your company image to the top.